17 Apr Engage customers with your business logo
A well founded Logo can encourage customers to deal with you. Also, this can help you to get the direct clients. A logo is important in getting new customers because your existing customers can memorize your brand’s Logo so that they can refer you to others. This referring cycle will drive new customers and leads for your business.
For a better understanding of the importance of logos, we should first understand what is the sole purpose of getting a logo designed to represent your company and why not just launch or keep operating your brand without a logo or a title.
Just ask yourselves the below questions and you’ll know 80% about the prime role of logos for building brands. And I’ll explain the rest 20% later in this post.
Why not launch your business without a logo?
Why not just keep operating your current business by just the title of your company?
Why bother spending a fortune just to design a graphical representation?
The simple answer to these questions in a single word is “failure”. It will undoubtedly fail your brand before you get started.
For a better explanation to these questions, let us take an example here.
Let’s say a person runs a business worth a lot of money, why should he bother to think about getting his firm identified by a pictorial or textual representation. Well, to think that your company doesn’t need an iconic or any graphical representation or that it is not necessary at all to get your business recognized by a logo which is only distinct to your brand, You’re extremely wronged.
In the era, we are living in is the most advanced period of the human race, we were never this much selective in our life before a century or so. In the previous span, we were never so much involved in the society as much as we are today. Our eyes see and our mind think way much more than it did a century ago, that includes our daily life items. Be it the toothpaste we use when we get up in the morning, the soap we use to take the bath, cosmetics, smartphone, television, the computer, billboards, posters, advertisements. Everything we use or see gets a branding, and these things are represented by a distinct graphical image or text i.e. Brand logo. Which helps its brand to get represented in the market & thus making a prominent name for the business and of course, Money.
You will have to believe that these little pictures on a product do gain your attention, and they affect your choice to choose a product which looks more appealing to the eyes or would you get a product which is a mixture of rainbow colors and gives you hallucinations.
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